idefix
idefix was designed to be the first and most advanced e-commerce site that comes to mind when cultural products are mentioned in Turkey. Founded in May 1996, the site began test broadcasting in 1999 and selling in the same year.
It offers over 200 thousand products in 10 different categories such as books, movies, music, electronics, stationery, games & toys. Having an important share in online retail, idefix also facilitates the life of consumers with services such as one-click payment convenience and mobile ordering. Continuing its marketing communication with the slogan “Okumak Ne Güzel Şey” (What a Good Thing to Read), the brand has also made it its mission to increase the rate of book reading in Turkey. In the coming period, it also aims to increase its sales share in non-book categories as well.
